OFFHOUR
Concept
A menswear label in oversized type and shifting colour.
Loud type, soft fabric, colour that changes with the hour. OFFHOUR is a website concept for a menswear label made for the time after work: confident, a little restless, never stiff.
A UZICE STUDIO concept. OFFHOUR is not a client project and not a real brand. It shows how we would design for a menswear label.
View the concept website (opens in a new tab)
- Type
- Studio concept
- Sector
- Menswear
- Status
- Not client work
The idea
Clothes for the hours that belong to you. The name carries the page, set large enough to feel like a poster on the street.
The feel
Oversized type, bold fields of colour that shift as you scroll, and product shown with room to breathe.